Search
40% uplift in customer journey transparency via MTA:
A Markov Chain Multi-Touch Attribution (MTA) model is the breakthrough that allows evidence-based channel investment decision making to...
Let's address subscription churn:
Learn how a subscription/customer churn prediction model restores confidence and removes barriers to reinvigorate faltering churn...
Rapid and dramatic fixes of a broken propensity model:
A legacy customer acquisition propensity model needs improvement and poor R2 scores are increased more than ten-fold. Key changes...
Fewer new customers yielding more value – really?
Check this stellar example of data science insights catalysing key paradigm shifts and associated business performance uplift (89%)....
Exploring practical applications of Network Graph Analysis:
In this project the marginal utility of Network Graph Analysis is explored in a text analysis setting. How does the value-add stack up?...