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Fewer new customers yielding more value – really?

Check this stellar example of data science insights catalysing key paradigm shifts and associated business performance uplift (89%). Also, of technical machine learning proficiency being blended with persuasive and nuanced change management to benefit all stakeholders.




Lean more about the reorientation of customer acquisition campaign foci away from optimizing new customer numbers and toward optimizing the  lifetime $ value of new customer acquisitions in the linked project synopsis below.




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