Learn how a subscription/customer churn prediction model restores confidence and removes barriers to reinvigorate faltering churn mitigation interventions.
Decision makers had lost confidence in prior heuristic and criteria-based approaches to selecting which customers would receive outbound nurturing telemarketing calls. As a result, churn mitigating interventions were failing to secure investment and were run sporadically or not at all.
As well as being foundational to the recommencement of regular churn mitigation interventions, a framework of ongoing A/B testing and the use of Uplift modelling as A/B testing data enables it has been agreed which will enable the efficacy of both the model and of the outbound call program to be assessed.
Uplift modelling will also enable unwelcome churns or downgrades that a nurturing call programs inevitably trigger at low levels to be further minimised towards zero.
Learn more in the linked project synopsis:
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